2017 Conference Education Sessions
The Future of Color and the World of Retail Packaging
Laurie Pressman, Vice-President of the Pantone Color Institute
Sunday, February 19 * 9:00 am – 10:00 am
Grand Ballroom BCDE
More than ever, we live in a design-obsessed culture where consumers look to color as a form of expression. The result: color is at the forefront and the symbiotic relationship between color thinking and design is strengthening. During this session, Laurie Pressman, Vice-President of the Pantone Color Institute, will address macro color trend directions for 2018 and the impact color will have on the retail packaging industry. Learn more about color trend direction by color family, color psychology and how you can leverage the power of color to engage and create strong emotional connections with your target audience, enhance brand positioning and increase sales revenue. Presentation is followed by a Q&A with the speaker.
Laurie Pressman is Vice President of the Pantone Color Institute, where in addition to managing a global consortium of color and trend experts, she works directly with leading brands around the world on their color selections. With 20 years of experience in product development and merchandising, Laurie recognizes color’s power as a communication tool, and as an intrinsic part of people’s immediate visual experience, its significant effects in space design, consumer purchasing decisions and effective brand management. Laurie is also involved in the development of Pantone’s color research and color trend forecasting products and sits on the Home Products Board at FIT (Fashion Institute of Technology) and the Fashion Advisory Board at SCAD (Savannah College of Art and Design).
EVEN "BAREFOOT" HAD TO DRESS FOR SUCCESS
Michael Houlihan and Bonnie Harvey, Barefoot Wine Founders and New York Times Bestselling Authors of “The Barefoot Spirit”
Friday, February 17 * 3:30 pm – 5:00 pm
Grand Ballroom BCDE
CLICK HERE FOR THE SESSION HANDOUTS
Starting the world's largest wine brand in a laundry room with no money and no knowledge of the industry, Michael and Bonnie felt compelled to ask a lot of questions. They talked with people at every level of wholesale and retail about logos, packaging, color, and signage. They discovered what worked and what didn't from those who actually handled their product, from production line workers to truckers to warehouse people to store clerks – and, finally, to their end-users. Their disruptive and iconic package is testament to their commitment to solving problems throughout the distribution channel. Learn their entertaining and enlightening stories during this session which are wrapped around valuable insights and practical tools you can use.
Michael & Bonnie are the Founders of Barefoot Wine, America’s #1 Wine Brand. They are also New York Times Bestselling Business Authors of The Barefoot Spirit: How Hardship Hustle & Heart Build America’s #1 Wine Brand and Authors of The Entrepreneurial Culture: 23 Ways to Engage and Empower Your People. They are thought leaders in entrepreneurship and share their innovative approach to business as dynamic consultants, authors, speakers, and corporate trainers.